Bibliometric Analysis of Green Marketing in Asia (2000 - 2020)

Green Marketing (GM) concepts provide suitable solutions for balancing efficiency and environmental concerns. The objective of this paper is to an extensive bibliometric literature review on ‘green marketing’ as a term concept. Articles were located through scopusr database over period 20 years (2000 - 2020). population in question 1,104 scientific publication titles (9 November Mendeley software was used manage resume the references. We have reviewed attempted classify articles using VOSviewer software. fourteen clusters reviewed; words most frequently occurring each group consumer behavior’, awareness, 'evnironmental sustainability', 'greenwash' ‘corporate social responsibility’. This cluster represents research streams green marketing.